
Apple
By severity
PTA 71–90 dB HL (Pure Tone Average at 500, 1000, 2000 Hz)
Audiologist-dispensed prescription hearing aids required. OTC and Costco do not provide sufficient gain. Consider BTE or Power BTE form factors.
This band is beyond the FDA's OTC scope — professional fitting is the appropriate route. Why OTC devices stop at moderate loss.
What you typically experience
Recommended device classes
This severity is beyond what most Costco aids can handle. An audiologist will fit with appropriate Power BTE or BTE form factors.
Many people overestimate their loss — the 2-minute severity quiz gives a free estimate. If you land in the moderate range, these are the strongest self-fit options.

Apple
At $199 with FDA-cleared hearing aid software (DEN230081), the AirPods Pro 2 turn an iPhone you may already own into a legitimate mild-to-moderate hearing aid. Lowest-risk way to start.

Lexie
Bose-tuned, rechargeable, self-fitting via the Lexie app, with a 45-day trial. $899 — a fraction of the audiologist price for the same mild-to-moderate range.

Sennheiser
Built by Sonova (the company behind Phonak), the All-Day Clear is a true QUH self-fit hearing aid with Bluetooth streaming and a 2-year warranty — around $949 street.
Picks are based on FDA regulatory pathway, price, and severity fit from our verified product database — not on which brand pays the most.
Next step
For a personalized device-class recommendation with matched products, run your audiogram through the interpreter. If you already have a Costco Kirkland aid and want to know who made it, use the Translator.